Ozarka
Fueled by nature, Ozarka Spring Water has been refreshing Texas sip after sip since 1905.
Objective
With so many beverage brands crowding the 20-30-year-old demographic, Ozarka Spring Water wanted to break out and become the number one choice for water for the younger market. TideSmart suggested going with the crowd – and that meant heading to SXSW.
Approach
An iconic cultural phenomenon, SXSW is experienced by hundreds of thousands of people over 10 days of music, art, film, tech, & more every year. And after two years of being off stage, SXSW was bound to go BIG in 2022 – and Ozarka Spring Water wanted in on the action as the number one water choice.
Our approach was to outfit a full graphic wrapped 25’ long X 13’ wide touchless Ozarka Spring Water Hydration Station trailer to ensure a COVID safe experience and provide ample social distancing.
Provide eventgoers with thirst-quenching all-natural Ozarka Spring Water, keeping everyone well hydrated enough to party day & night – and look good doing it with branded Ozarka swag.
Results
As eventgoers enjoyed their favorite music as they sampled cool, refreshing Ozarka Spring Water, TideSmart helped Ozarka break into the younger market and develop some loyal fans as their go-to water brand.
With the Hydration Station, TideSmart handed out 104 5-gallon barrels worth of Ozarka Spring Water and gave away approx. 300 hats and 600 t-shirts to SXSW revelers.
Generated 10s of thousands of impressions of the brand during SXSW and countless numbers of impressions as the Hydration Station traveled around the event location.
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ACTIVELY ENGAGED FANSProgram Gallery
