Sylvania
Sylvania is a world leader in the manufacturing of innovative lighting solutions.
Sylvania is also the market leader in headlights and specialty lighting for automotive use.
Objective
Drive consumers to change their headlights before they burn out, to increase driver safety (and promote sales).
Approach
Designed a touring experience, "The Enlightenment Tour," to shine a light on the need.
Incorporated innovative technologies, from interactive product displays to gamification elements, to demonstrate and differentiate headlight benefits.
Visited targeted venues, from sporting events to family-focused fairs and festivals, to spread the word and maximize results.
Results
Multiple years of sustained touring, delivering over 200,000 targeted consumer interactions and millions of event impressions.
Measurable and noteworthy post-activation lift among key retailers in each market visited.
Program Gallery
