Dick's Sporting Goods Scorecard Rewards


Dick's Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams.

Headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 Dick's Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, Going Going Gone! and Warehouse Sale stores.


To increase customer acquisition results surrounding the Dick’s Sporting Goods private label credit card, and adoption/participation in the “ScoreCard Rewards” (loyalty) program.


Recruited and trained “Fly In, Fly Out” Managers responsible for both shopper and store associate engagement surrounding “Grand Opening”(GO) weekends and at low performing stores. Utilized premiums, special offers and other tools to solicit and engage prospective participants. Worked to Coordinate efforts with broader GO activities.


Hundreds of store locations nationally

27% average increase in application activity (versus previous efforts)

Strong residual impact (post GO)

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