Timberland is a leading apparel and footwear brand, uniquely blending outdoor and urban sensibilities.
Timberland is also a leader in sustainability, whose eco-friendly practices incorporate manufacturing, CSR, sponsorship and related efforts.
Revitalize and relaunch an existing eco-friendly product line to anchor broader sustainability efforts..
Reimagine "Earthkeepers" visual identity to contemporize its look/feel and broaden its usability (beyond the product line).
Develop a related messaging framework and brand guidelines to inform ongoing usage.
Create and distribute a kit of assets for global use (in-store, online, internal comms and more).
Provided assets now in use across the globe, both in commercial settings (to market the product line) and broader ones (as the anchor for eco-friendly employee volunteerism, for example).