Ace Hardware Corporation is the world's largest hardware retail cooperative, and the largest non-grocery American retail cooperative.
Ace Hardware sought to showcase the wide range of products it carries beyond nuts-and-bolts hardware, and create an inviting spectacle that would draw in new customers and thank existing ones for their patronage.
We developed a sponsorship platform that allowed Ace partner brands to display and demonstrate their products to consumers in a fun, inviting way.
Our Helpful Hardware Tour visited Ace stores across the country, transforming each local Ace parking lot into a festive neighborhood block party for a day. Attendees sampled tasty snacks from the grill, tried out a range of home-improvement products and technology, then headed in-store to make an informed (and inspired) purchase.