Jadot
Maison Louis Jadot is a renowned French winery founded in 1859, and is now available throughout the world.
Louis Jadot, marketed by Kobrand Corporation in the USA, is also America’s #1 French wine.
Objective
General trial, affinity and purchase activity in key market areas.
Approach
The Straight from the Vine Tour featured Louis Jadot: America’s #1 French wine. We visited festivals, fundraising events, and retail partners in a classic 1966 Airstream Caravel, and engaged consumers with an interactive wine tasting experience. From a spin wheel giveaway, to a “create-your-own” wine label activity, and a customizable photobooth experience, visitors made memorable connections with the brand.
To emphasize Jadot's authentic French roots and connect with their target audience at art events, we designed a unique "French Bistro" event set and themed sampling experience.
Researched and negotiated placement at high end art expositions and cultural events to provide access to affluent, discerning consumers.
Capture content to broaden campaign impact through social/digital channels.
Results
Seven years (and counting) of sustained event activation, delivering tens of thousands of targeted tasting interactions in the process.
Increased retail sales, validated in collaboration with the brand and local distributors.
Strong engagement with social/digital content.
Program Gallery
