Poland Spring
Since 1845, Poland Spring® Brand 100% Natural Spring Water has been a staple of refreshment throughout the Northeast.
Poland Spring continues to source its water from carefully selected natural springs in Maine and distribute it across New England and the Northeast.
Objective
In keeping the Boston Marathon hydrated, Poland Spring wanted to enhance brand reputation by providing a strong sense of community and a willingness to always help.
Approach
Complementing TideSmart’s other Poland Spring Hydration Station tour stops, outfit a full graphic wrapped 25’ long touchless Poland Spring Hydration Station trailer to ensure a COVID safe experience and provide ample social distancing.
Over a four-day activation, and with 25,000 estimated visitors and samples provided, stage a speed stacking exhibition with professional world-class cup stackers in support of the Boston Marathon and three ancillary Fan Fest event days prior to the race.
Offer interactive opportunities for visitors to partake in cup stacking alongside the pros with the chance to win Poland Spring swag.
Results
Delivered a fun and interactive activation that saw more than 15,000 fans actively engage or view Poland Spring branded cup stacking demonstrations.
Provided 200 5-gallon water jugs (1,000 gallons of water) and 4,000 branded water bottles to visitors of the Boston Marathon Fan Fest events three days prior to the Boston Marathon race.
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ACTIVELY ENGAGED FANSProgram Gallery
