Stratasys
Stratasys is one of the original pioneers of 3D printing technologies.
Stratasys is a manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions.
Objective
With COVID-19 implications in mind, Stratasys had to redesign its traditional trade show strategy and create a personalized experience in a safely controlled environment to continue to deliver consistent business results.
Approach
Flip the script on trade shows and create a personalized mobile roadshow delivered to the front door of prospective clients.
Create a safely controlled 20-week mobile trailer tour spanning all areas of the country to deliver featured first-hand product testing and engagement with clients.
Outfit a mobile trailer with multiple 3D printers and product samples on-board while instituting necessary CDC COVID-19 precautions to maintain current clients and foster new relationships.
Results
Not only are mobile experiential events now more desirable than ever but they are also proven to be more profitable.
We created a safely controlled 20-week mobile tour spanning all areas of the country to deliver featured first-hand product testing and engagement with clients.
Through the mobile roadshow, we leveraged the quality of micro-event leads over the quantity of traditional tradeshow leads and increased marketing and sales to deliver 10x1 ROI.
