Health Mart

The LMS program, which was developed and administered by TideSmart offers pharmacies marketing tools and services to make marketing easier for their business.

We used a sophisticated marketing automation platform coupled with corporately-managed mobile tours, store events, and other experiences to drive engagement — and to meet the highly-local needs of independently-owned SMBs.

We worked with Health Mart corporate to develop a suite of assets and resources to be made available to local pharmacies, various customizable ad templates, in store signage, giveaway items, and more.

We planned and executed media plans ranging from small radio or digital buys for individual rural pharmacies to multi-tactic annual plans for large groups of pharmacies, called pods. Advertising pod plans typically included, streaming TV, streaming radio, paid social ads, banner ads, and the digital bundle, which was comprised of directory listings, reputation management and social post subscriptions. In markets with a high concentration of locations, traditional TV buys and sponsorships were also part of the annual plan. All creative assets were concepted, produced and trafficked by TideSmart. Each was customized with co-branding for the local pharmacy and in many cases included custom photos.