Change the Paradigm

Our Work

From strategy to execution, onsite activation to digital and retail integration, we help brands own the NASCAR opportunity:


Metabo

Hitachi Tools came to us looking for ways to demonstrate their products but promote their rebranding (to Metabo HPT). We brought them to NASCAR - surpassing expectations around fan engagement, data collection, captured content and more.


Levi Strauss

Levi Strauss wanted to launch their “mass channel” label (Levi Strauss Signature) in a big way. We negotiated endorsements with NASCAR and Jimmie Johnson – and developed an integrated program that combined track activation, retail marketing and more.

Levi Strauss Fit Pit Tour Truck - Aerial View | TideSmart Global

Jimmie Johnson Foundation

When 7-time NASCAR Champion Jimmie Johnson was looking for an agency to represent his foundation, we answered the call. From creative design to experiential activation, we helped increase visibility, engage donors and more.

Jimmie Johnson Foundation

Next Steps