Going Green is More than Good Business

Electric car owners make up just a small fraction of drivers in Maine - there are an estimated 450 electric cars and 19,000 hybrids registered in Maine, roughly 3 percent of passenger vehicles registered in the state. So why would a busy marketing firm take a day to host electric car owners?

For TideSmart Global, it’s all about encouraging green initiatives in the state.

“The TideSmart campus was the perfect location to host a National Drive Electric Week (NDEW) event, and we were honored they asked,” said TideSmart Global CEO and President Steve Woods. “We don’t just promote green businesses and products, we live green every day – and we want others to see how they can incorporate sustainability into their homes and businesses as well.”

TideSmart’s six-acre campus is located just minutes north of Portland, with an existing building retrofitted to serve as office space for the company’s 40+ employees and a large warehouse that was added when the experiential marketing firm relocated from downtown Portland.

“From the beginning, we wanted to lessen our impact on the environment,” Woods said. “From adding low-energy LED lights, to running miles of tubing in the concrete floor for radiant heat and adding solar panels on the roof, to making our electric vehicle charging stations available free to the public, our goal was to be as green as possible.”

The company even recycled the 100 million tons of rock cleared from the site during the warehouse construction, donating what couldn’t be used on campus to other construction projects.

TideSmart upped its commitment to the environment in 2014 with the building of the Viridescent House which houses the company’s creative team. Certified by Passive House Institute US (PHIUS), it was the first-ever net positive building in the state. The Viridescent House has no boiler, furnace or any fossil fuels and produces more energy than it uses thru solar energy and high performing insulation. The building has a HERS rating of -57, meaning the building 157% less energy than a typical home.

The company opened up the energy-efficient building to the public during the NDEW event with the hope that the state-of-the art space would service as a model for future buildings.

“This Viridescent House produces more than two to three times the energy it needs to sustain itself,” Woods said. “Just imagine the impact if more businesses followed that model.”

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