Health Mart

Health Mart Pharmacy is part of McKesson Corporation, one of the world’s largest healthcare companies and pharmaceutical distributors.

Health Mart Pharmacy (McKesson) is the nation’s largest network (franchise) of independent pharmacies, with over 5,000 members.

Objective

Enable field sales representatives to maximize vaccine sale efforts and impact.

Approach

Develop and distribute a "drive box" containing a suite of sales materials and related collateral.

Kit and ship drive boxes to field sales representatives, with associated shipment tracking and confirmations.

Results

100% success rate with drive box deliveries, including subsequent re-versioning and additional distribution to new sale team members.

Strong vaccine sell-through (relative to previous flu season results).

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