HTL-Strefa

HTL-Strefa is a global leader in the private label manufacturing of “sharps” (including lancets, pen needles and more).

HTL-Strefa is also the manufacturer of the Droplet product line, HTL-Strefa’s first US “brand” in the sharps space.

Objective

Maximize awareness and preference of Droplet's newest pen needle among healthcare professionals.

Approach

Developed a unique exhibit presence and companion interactive experience - designed to demonstrate the efficacy of the world's shortest and thinnest pen needle - to support the new offering.

Developed an "Educator Kit" offering as an inducement to collect leads and drive post-event provider/patient interactions.

Provided turnkey support for client appearances at key trade events (including the AADE Annual Meeting and the ADA Scientific Sessions).

Results

Maximized booth traffic and attendee engagement at each event. Exceeded goals for lead capture (and "Educator Kit" requests) in the process.

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