Maison Louis Jadot is a renowned French winery that was first founded in 1859 and is now available throughout the world.
Louis Jadot, marketed by Kobrand Corporation in the USA, is also America’s #1 French wine.
General trial, affinity and purchase activity in key market areas.
Design a unique "French Bistro" event set and themed sampling experience to accentuate the brand's authentic roots.
Research and negotiate placement at high end art expositions and cultural events to provide access to affluent, discerning consumers.
Capture content to broaden campaign impact through social/digital channels.
Seven years (and counting) of sustained event activation, delivering tens of thousands of targeted tasting interactions in the process.
Increased retail sales, validated in collaboration with the brand and local distributors.
Strong engagement with social/digital content.