Olympus

Olympus is well-known among consumers for its photography offerings, but generates most of its revenue from the sale of leading medical technologies.

Specifically, Olympus manufacturers microscopes, endoscopes and specialty products for medical and surgical use.

Objective

Increase medical technology sales among hospital, specialty provider and research customers and prospects.

Approach

Design, fabricate and deploy a "mobile showroom" to provide busy healthcare professionals with a first hand product experience.

Deliver demonstrations at prospect site parking lots, conferences, trade shows and other ""opportunity"" venues as needed.

Coordinate showroom visits with local sales staff to maximize prospect engagement and accelerate the sales/conversion process.

Results

Delivered an ROI (confirmed sales) of almost 8:1 during the deployment period. Visited hundreds of targeted prospect locations in the process.

The program was also recognized for excellence, winning a "Reggie" for Best Experiential Campaign and Ex Awards for Best Vehicle Design and Best Mobile Program (B2B).

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