Stratasys

Stratasys is one of the original pioneers of 3D printing technologies.

Stratasys is a manufacturer of 3D printers and 3D production systems for office-based rapid prototyping and direct digital manufacturing solutions.

Objective

With COVID-19 implications in mind, Stratasys had to redesign their traditional trade show strategy and create a personalized experience in a safely controlled environment to continue to deliver consistent business results.

Approach

With COVID-19 implications in mind, flip the script on trade shows and create a personalized mobile roadshow delivered to the front door of prospective clients.

Create a safely controlled 20-week mobile trailer tour spanning all areas of the country to deliver featured first-hand product testing and engagement with clients.

Outfit a mobile trailer with multiple 3D printers and product samples on-board while instituting necessary CDC COVID-19 precautions to maintain current clients and foster new relationships.

Results

Designed and manufactured a custom Gooseneck Trailer, 46’ long and 19’ wide with “slideouts” to allow vehicle to go from travel mode to show room mode.

Managed and deployed a 20-week tour spanning all areas of the country while maintaining COVID-19 health and safety protocols.

Leveraged quality of micro-event regional leads over quantity of traditional tradeshow leads and increased marketing and sales ROI within a safely controlled vehicle environment.

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