Alcon

A fully functional Mobile Cataract Operating Room Vision Suite

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On the Move: How Mobile Experiential Marketing Tours Reach Audiences Everywhere

In the competitive world of marketing, the ability to reach your audience where they are is paramount. Mobile experiential marketing tours have emerged as a powerful strategy, allowing brands to break free from the constraints of traditional marketing channels and meet their audience in the heart of communities across the nation, capturing valuable impressions far…

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Mobile Health Tours: The Dollars and Sense of Healthy Employees

Employee health and wellness has a proven return on investment. With mobile health screenings any company can be on its way to a healthier, more productive future.   Workforce well-being leads to significantly higher employee retention and reduces the associated expenses by decreasing insurance costs. Companies that invest in their workers’ health will see fewer…

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Product Sampling: Raising Brand Awareness with a Premium Gift

Who doesn’t love a free sample?   It may seem obvious but giving a customer a trial, a sample, a chance to experience the product is an incredible driver of sales. The primary objective of a product sampling or trial campaign is to drive product trials while maximizing brand awareness. Pairing that with key purchase…

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Mobile Retail: A Pop-Up-Shop Experience on Wheels

French Toast Mobile Experiential Tour

When it comes to getting your brand in front of consumers, agile brands are transforming their customer experiences with more personalized mobile experiential marketing tours. And for retailers, this takes the connection between consumer and product to a whole new level. Whether you own a large or small company, mobile B2C marketing is a great…

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Putting the Experience in Experiential Marketing

North Face Basecamp Experiential Marketing Tour

Long gone are the days when people would get hyped over a new product commercial or ad Can you remember the old iPod commercials? Well, today’s biggest product consumers can’t. Consumers want more than a product. They seek out—and buy into—experiences. These days, it’s safe to say that face-to-face interactions are much more effective in…

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Awareness + Experience = Transformation

Man poses in front of Sylvania truck at a mobile marketing activation.

Maybe you’ve heard the adage “transformation begins with awareness plus experience.” Not just seeing or hearing, but doing. This rings true not just in places like education and self-help, but in getting the message across to potential customers and consumers everywhere.   Experiential outreach and event marketing brings the product to the people. It lets them…

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Mobile Marketing: A Brand Tour on Wheels

Zephyrhills Mobile Experiential Marketing Tour

What happens when a global pandemic shuts down tradeshows? You take your product to the people, of course. Mobile marketing tours are essentially a brand tour on wheels—like a concert tour that hits locations across the country. A mobile experiential tour exposes those unfamiliar with your brand and your message, using creativity, technology, and a…

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Multi-tactic Engagement: Using Every Tool in the Toolbox

When you need to get the word out, sometimes you need to pull out all the stops. In cases like this, a marriage of traditional marketing and more experimental and experiential marketing tactics can drive awareness. TideSmart provides traditional marketing such as radio and television media buys, digital marketing campaigns, and public relations outreach.  …

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