Alcon

A fully functional Mobile Cataract Operating Room Vision Suite

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On the Move: How Mobile Experiential Marketing Tours Reach Audiences Everywhere

In the competitive world of marketing, the ability to reach your audience where they are is paramount. Mobile experiential marketing tours have emerged as a powerful strategy, allowing brands to break free from the constraints of traditional marketing channels and meet their audience in the heart of communities across the nation, capturing valuable impressions far…

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Mobile Retail: A Pop-Up-Shop Experience on Wheels

French Toast Mobile Experiential Tour

When it comes to getting your brand in front of consumers, agile brands are transforming their customer experiences with more personalized mobile experiential marketing tours. And for retailers, this takes the connection between consumer and product to a whole new level. Whether you own a large or small company, mobile B2C marketing is a great…

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Putting the Experience in Experiential Marketing

North Face Basecamp Experiential Marketing Tour

Long gone are the days when people would get hyped over a new product commercial or ad Can you remember the old iPod commercials? Well, today’s biggest product consumers can’t. Consumers want more than a product. They seek out—and buy into—experiences. These days, it’s safe to say that face-to-face interactions are much more effective in…

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Awareness + Experience = Transformation

Man poses in front of Sylvania truck at a mobile marketing activation.

Maybe you’ve heard the adage “transformation begins with awareness plus experience.” Not just seeing or hearing, but doing. This rings true not just in places like education and self-help, but in getting the message across to potential customers and consumers everywhere.   Experiential outreach and event marketing brings the product to the people. It lets them…

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3D Printing with the Pros: Outreach & Engagement in the Technology Sector

stratasys 3d printing mobile event tour bus

Some products sell themselves.   Some products, apparently, build themselves as well. Unless you work in very specific fields, technology like 3D printing isn’t available in your everyday life.   Now, picture a massive mobile trailer outfitted with multiple 3D printers and product samples. With practical application across industries from aerospace and automotive to medical,…

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