TideSmart is an agency built for impactful brands looking to create positive change. Bottom lines were once aligned to profit only. Not anymore. We’re using business as a force for good to balance profit with purpose for the health of the planet and the people who share it. That means promoting sustainability not only WHERE we work but HOW we work. As marketers, we have a responsibility to do more, and we’re leading by example and helping the companies we work with do more too.
Since 2003, we’ve been on a mission to create more healthy and sustainable experiences for a better tomorrow through our health and experiential business units. From end-to-end mobile tours to transformative health activations and turn-key logistics, we offer highly customizable & hyper-targeted experiential campaigns that drive brand growth, build communities, and inspire consumer action.
Our team is made of thought leaders and industry experts at the top of their game.
Stephen M. Woods
Since 2003, Steve has stewarded TideSmart’s growth and development, leveraging strategic investments in technology (including our patient platform), service offerings (including the acquisition of an analytics and compliance auditing company), campus (featuring eco-friendly construction), and talent to establish TideSmart as one of the leading marketing and wellness agencies in the country.
Prior to founding TideSmart, Steve served as the president of Pierce Promotions, an Omnicom agency specializing in experiential marketing. Steve has also held key positions with other noteworthy agency groups (including Interpublic Group and WPP) and brands (Coca-Cola USA, Miller Brewing Company, Ford).
As an adjunct professor at several leading universities, including the University of South Carolina, Clark Atlanta University, and Georgia State, Steve has shared his expertise with tomorrow’s leaders and providers.
As a community leader and supporter, Steve supports local entrepreneurs (Maine Angels), has contributed to a collection of non-profit organizations and has served on many boards (including the American Red Cross, Boys & Girls Clubs and the Maine Sports Hall of Fame). He is a former town councilor and town chairman (Yarmouth, Maine) and Maine U.S. Senate candidate.