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Promerica Health
Promerica Health Header | TideSmart Global
Abbott - TideSmart Client

Glucerna & Freestyle

OBJECTIVE

Generate awareness and increase sales of Glucerna and FreeStyle products through education and trial.

APPROACH

Created a fully integrated mobile marketing tour targeting people with diabetes at strategic congregation points, offering free product samples and demonstration.

RESULTS

  • 183,221 Samples Distributed
  • 37,217 Product Demonstrations