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Sumerian Sports
Sumerian Sports Agency | TideSmart Global
ADA (American Diabetes Association) - TideSmart Client

ADA "I Decide"

OBJECTIVE

To increase awareness of the  ADA’s “I Decide” campaign at select “Step Out for Diabetes” events, and drive traffic to the ADA’s website to encourage purchase of “I Decide” merchandise

APPROACH

An interactive event area that offered photo capture capabilities (partnered with ‘customizable’ merchandise via ADA website) and capabilities to purchase merchandise online

RESULTS

  • 7,900 event attendees
  • 4,602 total interactions