BMW Ultimate Driving Experience

BMW’s UDE: part education, part adrenaline.  If you haven’t experienced it, it’s a bucket list must for sure - a memorable experience that you need to be able to say, “Been there. Done that. Got the t-shirt.”

But why stop at just a t-shirt? What about t-shirts, hats, watches, jackets, and much more? To ensure U-D-Ers walked away with not only an experience of a lifetime but with a memento, TideSmart Global created a pop-up merchandise experience at 10 BMW UDESs around the country complete with on-site P.O.P functionality.


  • 10 events (9 days each)
  • Over $500,000 in sales generated
  • More than 3,500 transactions completed