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Viridescent
Viridescent House at TideSmart Global
Ford - TideSmart Client

Ford C-MAX Hybrid

OBJECTIVE

Drive awareness and lead generation opportunities around the Ford C-MAX launch

APPROACH

Developed an interactive event set to engage target audience at affluent mall properties. “Tagged” green vehicle features to accentuate sustainable elements. Trafficked leads to local dealerships and national CRM.

RESULTS

  • 25 malls
  • 12248 interactions
  • Strong sales conversion (confidential)