Ford’s mission for us was clear: to generate leads and drive automotive sales among both consumer and commercial audiences and maximize product (features & benefits) education via a personalized learning experience.
Our solution was to develop a custom container-based experience that featured a unique, Tinder-style matching application that paired participants with vehicles based on their needs and personality attributes. With the experience built to perfection, we deployed trained staff and supporting assets to maximize social sharing (beyond event).
- 36 event appearances
- 15,000+ leads generated
- Strong sales conversion (proprietary)