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Jamie Oliver Food Foundation - TideSmart Client

Jamie Oliver Food Foundation

OBJECTIVE

Maximize national awareness and local participation surrounding a unique campaign to address the childhood obesity epidemic and teach children to appreciate cooking, nutrition and healthy eating; Support existing television platform (ABC).

APPROACH

Deploy a custom-designed mobile kitchen/culinary education center featuring kid-friendly cooking stations, educational media and highly-trained culinary experts.

RESULTS

  • TED “X Prize” Winner