Drive sampling and educate consumers about the varietals and purchase locations
Developed unique event set ups and event routing strategies to link the brand’s personality with consumer preference and interest – i.e. art festivals, boat shows, food & wine events, and taste of events.
Worked seamlessly with local wholesalers and partner agencies to ensure flawless execution, PR benefit and regulatory compliance
- Three years and running
- Over 500,000 samples distributed
- Sales lift increases reported in activation locales