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Woman Taking Picture With Smart Phone At Event | TideSmart Global
Kobrand - TideSmart Client

America Loves Jadot

OBJECTIVE

Drive sampling and educate consumers about the varietals and purchase locations

APPROACH

Developed unique event set ups and event routing strategies to link the brand’s personality with consumer preference and interest – i.e. art festivals, boat shows, food & wine events, and taste of events.

Worked seamlessly with local wholesalers and partner agencies to ensure flawless execution, PR benefit and regulatory compliance

RESULTS

  • Three years and running
  • Over 500,000 samples distributed
  • Sales lift increases reported in activation locales