Leverage cultural and festival type event experiences to educate and sample Seeker wines many varietal offerings.
Developed a unique and turnkey event experience complete with sampling bar and photo sharing components. Events were strategically selected based on the target audience and brand ethos: boat shows, food & wine, music and other community events.
Worked side by side with local sales and distributor teams for both event and retail activations.
To date, more than 100,000 samples distributed.