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Woman Taking Picture With Smart Phone At Event | TideSmart Global
Kris Wine Logo

KRIS Discover the Art of Wine

OBJECTIVE

Present the KRIS wines brand and family of products to Gen-X females while capturing content, subscriber sign-ups and data capture.

APPROACH

Leaning into a simple yet elegant event set and energetic photo-booth concept we engaged participants to enjoy some wine while capturing a fun photo. This visual content was then paired with one of 3 brand messages and then seamlessly pushed out to social through one lightweight and cost-effective content app.

RESULTS

We brought the experience to 4 regional wine tasting events / fairs in key markets engaging tens of thousands of fans, sampling cases of KRIS wines while producing hundreds of group photos and thousands of social interactions.