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Woman Taking Picture With Smart Phone At Event | TideSmart Global
Levi's - TideSmart Client

Levi's

OBJECTIVE

Build awareness among men and inspire purchases. Gain awareness among secondary audiences. Maximize key sponsorship equities.

APPROACH

Design and operate an innovative mobile vehicle that leverages unique technology (including Intellifit, a system that uses radio waves to measure body type and “prescribe” fits) to create a “brand oasis” at select NASCAR races and other venues.

RESULTS

  • 14,396,023 event impressions
  • Ex Award for “Best Mobile Marketing Program”
  • “Best Vehicle Design”