Build awareness among men and inspire purchases. Gain awareness among secondary audiences. Maximize key sponsorship equities.
Design and operate an innovative mobile vehicle that leverages unique technology (including Intellifit, a system that uses radio waves to measure body type and “prescribe” fits) to create a “brand oasis” at select NASCAR races and other venues.
- 14,396,023 event impressions
- Ex Award for “Best Mobile Marketing Program”
- “Best Vehicle Design”