Lindt’s primary objective was to drive product trial in select market areas. Additionally, the client hoped to maximize brand awareness.
The agency developed a proprietary influencer platform called the Lindt “Dream Center Network” (DCN) Affiliate Program. The DCN approach involved the identification, recruitment and administration of a voluntary collection of non-traditional business partners that each agreed to distribute complimentary sample bags to their patrons on Lindt’s behalf.
“The Dream Center Network put the Lindt Lindor Truffles brand in close contact with our target audience and strong influencers that regularly cater to their needs,” explained Don Collins, Brand Manager, Lindt USA. “In doing so, we were able to cost effectively deliver samples, stimulate immediate trial, generate in-market buzz and create new, non-traditional distribution opportunities.”