Reinforce the connection between Roger Federer and Lindt, the “perfect match” between two Swiss superstars; Build awareness and trial.
Create the “Lindt Dream Center” booth at the Sony Ericsson tournament:
- Sample distribution (precise temperature-controlled storage/handling)
- Photo experience
- In-venue advertising and promotion
- Over 150,000 samples distributed
- Over 67,000 visitors to the “Dream Center”