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Sumerian Sports
Sumerian Sports Agency | TideSmart Global
Lindt - TideSmart Client

Lindt Dream Center

OBJECTIVE

Reinforce the connection between Roger Federer and Lindt, the “perfect match” between two Swiss superstars; Build awareness and trial.

APPROACH

Create the “Lindt Dream Center” booth at the Sony Ericsson tournament:

  • Sample distribution (precise temperature-controlled storage/handling)
  • Photo experience
  • In-venue advertising and promotion

RESULTS

  • Over 150,000 samples distributed
  • Over 67,000 visitors to the “Dream Center”