Raise BOOST's BDI rank in target states. Drive sales at key retailers. Increase awareness and product recommendations.
The BOOST® tour was designed to position BOOST® as a credible resource for seniors in maintaining a healthy and active lifestyle. Leveraging a variety of key experiential activations to bring the brand’s superior taste messaging to life:
- Senior expos
- Wal-Mart activations
- Grassroots events
- Intercept days
- Over a million samples distributed
- Double digit sales lift at participating retailers