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Promerica Health
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Nestlé Nutrition BOOST®

OBJECTIVE

Raise BOOST’s BDI rank in target states.  Drive sales at key retailers. Increase awareness and product recommendations.

APPROACH

The BOOST® tour was designed to position BOOST® as a credible resource for seniors in maintaining a healthy and active lifestyle. Leveraging a variety of key experiential activations to bring the brand’s superior taste messaging to life:

  • Senior expos
  • Wal-Mart activations
  • Grassroots events
  • Intercept days

RESULTS

  • Over a million samples distributed
  • Double digit sales lift at participating retailers