Our
Work
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Carnation Breakfast Essentials

OBJECTIVE

Target mothers to increase awareness/trial of Carnation Breakfast Essentials as a healthy start alternative.

APPROACH

Created a mobile vehicle touring experience(ten markets over 16 weeks) targeting community and family events with a high concentration of moms and kids.

RESULTS

  • 110 program events.
  • Over 100,000 2 oz. samples distributed.
  • 260,400 powder samples/coupons distributed.
  • 937,482 vehicular impressions.