Target mothers to increase awareness/trial of Carnation Breakfast Essentials as a healthy start alternative.
Created a mobile vehicle touring experience(ten markets over 16 weeks) targeting community and family events with a high concentration of moms and kids.
- 110 program events.
- Over 100,000 2 oz. samples distributed.
- 260,400 powder samples/coupons distributed.
- 937,482 vehicular impressions.