This is
Sumerian Sports
Sumerian Sports Agency | TideSmart Global
Olympus

Olympus US Open

OBJECTIVE

To maximize corporate brand awareness, with a focus on domestic impressions and increased product sales. Increased visibility for Colorectal Cancer (CRC) Awareness (Olympus’ primary cause partner) represented an important related objective.

APPROACH

Deliver an immersive experience that provided specific content and value to each of its constituencies, Olympus illustrated the power of a smart approach to sponsorship – and used their strong exposure to support a very worthy cause.

RESULTS

  • 3.2 million event impressions
  • 51,000 consumer interactions
  • $100,000+ in same day sales