Our
Work
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Olympus OnSite

OBJECTIVE

Increase sales among hard-to-reach healthcare professionals and institutional buyers.

APPROACH

Delivered immersive product demonstrations of sophisticated medical equipment, including a fully-functional onboard Operating Room, directly to key audiences using highly-trained staff and a 53’ interactive exhibit trailer. Visited hospitals, research facilities, conferences and other targeted venues.

RESULTS

  • 5 Year Deployment
  • 8:1 Annualized ROI
  • Ex Award (Best Design / Best Program)
  • Reggie Award (Best Experiential Program)