Royal Robbins


To build awareness and affinity among consumers and key retailers around the evolved Royal Robbins brand. At the same time, to ignite growth and build a lasting foundation for brand loyalty.


Leaning on the recent cultural phenomenon of van life, Tidesmart created an agile, branded, slightly adventurized camper van to embark on a nationwide tour.  Staffed by tour managers with a penchant for content creation, the #BeyondtheMap tour visited festivals, tradeshows, national parks, retail stores, and public pop-up activations.  A branded, eye-catching, glamping tent decorated with custom-built, steamer trunks and the latest in Royal Robbins, stylish, versatile travel wear rounded out the experience.


  • 13 Weeks
  • 24 States
  • 13,000+ Miles
  • 12K+ Engagements
  • 1.5M+ Impressions
  • 1,000+ New Customers