Sylvania Automotive

TideSmart Global, in partnership with Sylvania Automotive Lighting, created the “The Enlightenment Tour” -  a national product education and demonstration experience executing at fairs, festivals, and NASCAR events throughout the country.  Through a direct call to action -  “Do you want to see better at night?” - a fully integrated experience has been crafted to ensure the answer is yes as consumers gain tangible education, vehicle/product fit, and a drive-to-retail incentive – all led by a team of product specialists and conducted in an interactive environment with product education and demonstration.

  • 3 years running
  • 200,000+ engagements and an average engagement of 7.1 minutes
  • Immediate bump in retail the month following each regional activation up to 5.5% across multiple retailers