TideSmart Global, in partnership with Sylvania Automotive Lighting, created the “The Enlightenment Tour” – a national product education and demonstration experience executing at fairs, festivals, and NASCAR events throughout the country. Through a direct call to action – “Do you want to see better at night?” – a fully integrated experience has been crafted to ensure the answer is yes as consumers gain tangible education, vehicle/product fit, and a drive-to-retail incentive – all led by a team of product specialists and conducted in an interactive environment with product education and demonstration.
- 3 years running
- 200,000+ engagements and an average engagement of 7.1 minutes
- Immediate bump in retail the month following each regional activation up to 5.5% across multiple retailers