Build out, fully manage and amplify
The North Face’s BASECAMP program —
a millennial light camping experience that seeks to get ahead of tomorrow’s consumer and present the iconic brand as also a light adventure option.
Take it across the country. Focus on 7 events in key locations. Bring up to 200 consumers into the wild to build brand affinity and product knowledge. Handle every aspect from food, to shelter to safety to promotion.
Tour is currently underway with a substantial increase in participation and logistical efficiencies while shoring up the BASECAMP platform as something more than just a one-off event for years to come.