This is
TideSmart West
Timberland - TideSmart Client

Timberland EarthKeepers

OBJECTIVE

Rethink, redesign and springboard a new era for the Timberland Sustainability Platform EarthKeepers for the next generation of the brand and audience.

APPROACH

Developed a modern, bold, yet hyper-inclusive stance of the platform with new global branding, voice, manifesto, brand reel & visual language around the #earthkeepersunite — then proceeded to concept and plan a robust street-level activation schedule through 2019.

RESULTS

  • Overall brand approach was well-received by the global internal team in time to roll out for Earth Day 2018.
  • 2019 activation will commence late 2018 going through 2019.
Timberland: Earth Keepers Unite Poster
Timberland Earthkeepers Retail Setup | Case Study | TideSmart Global
Timberland Earthkeepers Unite Promo | Case Study | TideSmart Global
Timberland Earthkeepers Poster | TideSmart Global
Timberland Earth Keepers Unity Poster | Case Study | TideSmart Global
Timberland Earthkeepers | Case Study | TideSmart Global