Engage Hispanic audiences at high-indexing Hispanic Wal-Mart store locations.
Execute a World Cup Soccer sponsorship activation, featuring a mobile marketing campaign surrounding the production of professional soccer clinics with skills stations and demonstrations at 150 targeted stores in the Southwest & Florida. In addition, incorporate a mini sponsor village for experiential brand interaction and sample distribution from other Wal-Mart Suppliers including Doritos, Coca-Cola and more.
- 80,000 samples distributed
- 100,000 live impressions
- 4 million transit impressions
- Ex Award Winner (Best Multi-Cultural Event)