Our
Work
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Pasión por el Fútbol

OBJECTIVE

Engage Hispanic audiences at high-indexing Hispanic Wal-Mart store locations.

APPROACH

Execute a World Cup Soccer sponsorship activation, featuring a mobile marketing campaign surrounding the production of professional soccer clinics with skills stations and demonstrations at 150 targeted stores in the Southwest & Florida. In addition, incorporate a mini sponsor village for experiential brand interaction and sample distribution from other Wal-Mart Suppliers including Doritos, Coca-Cola and more.

RESULTS

  • 80,000 samples distributed
  • 100,000 live impressions
  • 4 million transit impressions
  • Ex Award Winner (Best Multi-Cultural Event)