DaVita Kidney Care Mobile Health Tour
DaVita Kidney Care is the national leader in kidney health, operating a national network of over 2,600 Dialysis Centers.
For thousands of dialysis patients, DaVita Kidney Care offers life-sustaining care on a weekly, ongoing basis.
Objective
Change public perception through increased kidney health awareness and improved brand visibility.
Approach
Deploy one (1) Mobile Health Vehicle to at-risk communities to deliver complimentary diabetes screenings (often linked to later kidney complications) and kidney health education.
Capture content and patient testimonials to demonstrate and amplify impact.
Results
Measurably increased awareness in key geographies. Delivered thousands of complimentary screenings in the process.
Positively impacted key legislative efforts via related awareness and engagement efforts.
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