Jamie Oliver Food Revolution
Famed TV chef and cookbook author Jamie Oliver heads to American cities to help get the residents to start leading a healthier life.
Oliver's goal is to set each community up as a template for the rest of the country to follow and start a chain reaction of Americans eating healthier.
Objective
Maximize national awareness and local participation surrounding a unique campaign to address the childhood obesity epidemic and teach children to appreciate cooking, nutrition and healthy eating; Support existing television platform (ABC).
Approach
Deploy a custom-designed mobile kitchen/culinary education center featuring kid-friendly cooking stations, educational media and highly-trained culinary experts.
Results
TED "X Prize" Winner
