Levi's Fit Pit
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. With some 500 stores worldwide, their iconic products are available in more than 100 countries.
Objective
Build awareness among men and inspire purchases. Gain awareness among secondary audiences. Maximize key sponsorship equities.
Approach
Design and operate an innovative mobile vehicle that leverages unique technology (including Intellifit, a system that uses radio waves to measure body type and “prescribe” fits) to create a “brand oasis” at select NASCAR races and other venues.
Results
14,396,023 event impressions
Ex Award for “Best Mobile Marketing Program”
Ex Award for “Best Vehicle Design”
Program Gallery
