Levi's Fit Pit


Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. With some 500 stores worldwide, their iconic products are available in more than 100 countries.


Build awareness among men and inspire purchases. Gain awareness among secondary audiences. Maximize key sponsorship equities.


Design and operate an innovative mobile vehicle that leverages unique technology (including Intellifit, a system that uses radio waves to measure body type and “prescribe” fits) to create a “brand oasis” at select NASCAR races and other venues.


14,396,023 event impressions

Ex Award for “Best Mobile Marketing Program”

Ex Award for “Best Vehicle Design”

Program Gallery