Blog Post
Product Sampling: Raising Brand Awareness with a Premium Gift
Who doesn’t love a free sample? It may seem obvious but giving a customer a trial, a sample, a chance to experience the product is an incredible driver of sales. The primary objective of a product sampling or trial campaign is to drive product trials while maximizing brand awareness. Pairing that with key purchase…
Read MoreRoadshow Marketing Tour: Taking Your Brand to the Fans
How do you stand out with so many brands crowding your target demographic? You go with the crowd – and that means going where the fans go. Mobile experiential tours bring people together with memorable and engaging experiences that inspire positive a relationship between people and your brand. But you need to “rock” your audience.…
Read MoreKitchen on Wheels: Not your Average Food Truck
Wherever people meet, there will always be hungry people—and what better way to reach the people than with a big rolling kitchen? Whether it’s in public areas like festivals, concerts, fairs, stadiums, malls, parks, on city streets, these fully custom-designed mobile kitchens and culinary education centers can feature kid-friendly cooking stations, educational media, and highly…
Read MoreMobile Retail: A Pop-Up-Shop Experience on Wheels
When it comes to getting your brand in front of consumers, agile brands are transforming their customer experiences with more personalized mobile experiential marketing tours. And for retailers, this takes the connection between consumer and product to a whole new level. Whether you own a large or small company, mobile B2C marketing is a great…
Read MorePutting the Experience in Experiential Marketing
Long gone are the days when people would get hyped over a new product commercial or ad Can you remember the old iPod commercials? Well, today’s biggest product consumers can’t. Consumers want more than a product. They seek out—and buy into—experiences. These days, it’s safe to say that face-to-face interactions are much more effective in…
Read MoreAwareness + Experience = Transformation
Maybe you’ve heard the adage “transformation begins with awareness plus experience.” Not just seeing or hearing, but doing. This rings true not just in places like education and self-help, but in getting the message across to potential customers and consumers everywhere. Experiential outreach and event marketing brings the product to the people. It lets them…
Read MoreMobile Marketing: A Brand Tour on Wheels
What happens when a global pandemic shuts down tradeshows? You take your product to the people, of course. Mobile marketing tours are essentially a brand tour on wheels—like a concert tour that hits locations across the country. A mobile experiential tour exposes those unfamiliar with your brand and your message, using creativity, technology, and a…
Read MoreMulti-tactic Engagement: Using Every Tool in the Toolbox
When you need to get the word out, sometimes you need to pull out all the stops. In cases like this, a marriage of traditional marketing and more experimental and experiential marketing tactics can drive awareness. TideSmart provides traditional marketing such as radio and television media buys, digital marketing campaigns, and public relations outreach. …
Read MoreMobile Product Sampling: Your Designated Drivers
When tradeshows went virtual following the COVID-19 pandemic, product sampling was hit hard. Customers want to touch, taste, and experience your product—they can’t do that behind a computer screen. Mobile Wine Tours are more than your average wine tours. By bringing the vineyard to your audience, you take the high-touch interactive experience on the road…
Read More3D Printing with the Pros: Outreach & Engagement in the Technology Sector
Some products sell themselves. Some products, apparently, build themselves as well. Unless you work in very specific fields, technology like 3D printing isn’t available in your everyday life. Now, picture a massive mobile trailer outfitted with multiple 3D printers and product samples. With practical application across industries from aerospace and automotive to medical,…
Read More